A Technique for Producing Ideas PDF
By:James Young
Published on 2003-02-11 by McGraw Hill Professional
A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. |James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.| --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
This Book was ranked at 35 by Google Books for keyword Advertising.
Book ID of A Technique for Producing Ideas's Books is xN0_-WoTbRgC, Book which was written byJames Younghave ETAG "D13uVjL4pWA"
Book which was published by McGraw Hill Professional since 2003-02-11 have ISBNs, ISBN 13 Code is 9780071426251 and ISBN 10 Code is 0071426256
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Book which have "64 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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