Download Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia PDF Free

Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia PDF
By:Roni Zirinski
Published on 2005 by Peter Lang

|Ad Hoc Arabism| is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.

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Book which was published by Peter Lang since 2005 have ISBNs, ISBN 13 Code is 9780820474458 and ISBN 10 Code is 0820474452

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Download Soap, Sex, and Cigarettes: A Cultural History of American Advertising PDF Free

Soap, Sex, and Cigarettes: A Cultural History of American Advertising PDF
By:Juliann Sivulka
Published on 2011-07-19 by Cengage Learning

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Ultimate Guide to Facebook Advertising PDF
By:Perry Marshall,Keith Krance,Thomas Meloche
Published on 2017-11-14 by Entrepreneur Press

NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight |If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing.| —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

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Book which was published by Entrepreneur Press since 2017-11-14 have ISBNs, ISBN 13 Code is 9781613083703 and ISBN 10 Code is 161308370X

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Download How to Create Interest-evoking, Sales-inducing, Non-irritating Advertising PDF Free

How to Create Interest-evoking, Sales-inducing, Non-irritating Advertising PDF
By:Walter Weir
Published on 1993 by Psychology Press

This book is about how to create interest-evoking, sales-inducing, non-irritating advertising for all advertising media, from national advertising in newspapers, magazines, radio, television, and billboards, to point-of-sale material and brochures.

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Book which was published by Psychology Press since 1993 have ISBNs, ISBN 13 Code is 9781560242383 and ISBN 10 Code is 1560242388

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Download Scientific Advertising PDF Free

Scientific Advertising PDF
By:Claude C. Hopkins
Published on 2016-04-08 by Laurus - Lexecon Kft.

Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a |must-read| book. According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that |Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.| The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is |playing on the safe side of a hundred to one shot|. |The book also contains information on how to write advertising that sells: Salesmanship in print.|

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Book which was published by Laurus - Lexecon Kft. since 2016-04-08 have ISBNs, ISBN 13 Code is 9786158028271 and ISBN 10 Code is 6158028274

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Download Advertising in the Aging Society PDF Free

Advertising in the Aging Society PDF
By:M. Prieler,F. Kohlbacher
Published on 2016-04-08 by Springer

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

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Book which was published by Springer since 2016-04-08 have ISBNs, ISBN 13 Code is 9781137586605 and ISBN 10 Code is 1137586605

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You Can Do Anything PDF
By:George Anders
Published on 2017-08-08 by Little, Brown

In a tech-dominated world, the most needed degrees are the most surprising: the liberal arts Did you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In YOU CAN DO ANYTHING, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week. The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast. In this book, you will learn why resume-writing is fading in importance and why |telling your story| is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything.

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Download The Permanence of the Vocational Interests of Junior High School Pupils PDF Free

The Permanence of the Vocational Interests of Junior High School Pupils PDF
By:Edward Earle Franklin
Published on 1924 by

This Book was ranked at 5 by Google Books for keyword Vocational Guidance.

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Download Toward Professionalism in Advertising PDF Free

Toward Professionalism in Advertising PDF
By:Donald G. Hileman,Billy I. Ross
Published on 1969 by

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Download Advertising and promotion management PDF Free

Advertising and promotion management PDF
By:John R. Rossiter
Published on 1987 by McGraw-Hill College

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Truth, Lies, and Advertising PDF
By:Jon Steel
Published on 1998-03-13 by Wiley

|Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, |got milk?| and others. The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large.|

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Download Effective marketing of legal services through advertising PDF Free

Effective marketing of legal services through advertising PDF
By:Adrian M. Foley,American Bar Association. Commission on Advertising
Published on 1985 by

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Download My Life in Advertising PDF Free

My Life in Advertising PDF
By:Claude C. Hopkins
Published on 1917 by

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Architectural Technology PDF
By:Stephen Emmitt
Published on 2012-03-05 by John Wiley & Sons

Since the publication of the first edition of Architectural Technology, in 2002, there have been significant developments in the number of courses, the profile of the discipline as well as significant changes in the Construction sector. The Second edition of Architectural Technology addresses these challenges directly. Much greater emphasis is given to the three core themes of the book - Environmental Sustainability; Innovation; and Design. An increase in the visual material included reinforces the critical role of Design, aiding students to better translate conceptual designs into built artefacts. Building upon solid teaching practice from the previous edition, Architectural Technology is now more concisely structured to take the reader through the whole life cycle of a building, emphasising sustainability and building performance. Material on digital information, building information modelling (BIM) and information communication technologies has been updated. Most chapters have been re-titled to emphasise the importance of design and make the book more accessible to a wider range of students. Chapters conclude with updated/more extensive links to further reading. Architectural Technology, 2nd Edition: Bridges the knowledge gap between design and construction Tackles the core subjects of management, technologies and design from a sustainable building angle Addresses the buildability and performance of a design from a whole life perspective Thoroughly revised and updated this undergraduate level textbook is essential for Architectural Technology courses. Students studying Architectural Engineering, Architecture, Building Surveying; and more general Construction courses, will find the material invaluable.

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Book which was published by John Wiley & Sons since 2012-03-05 have ISBNs, ISBN 13 Code is 9781444361049 and ISBN 10 Code is 144436104X

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You Said What?! PDF
By:Kim Zoller,Kerry Preston
Published on 2015-09-21 by Red Wheel/Weiser

Communication is a measure of how we are heard. It’s not about us; it is about how the other person perceives our message. If you are not where you should be in your career, the problem may very well be how you communicate. You Said What?! is an action-oriented book that gives you solid techniques that can be used right away to achieve effective results, including: Quick tips and strategies on communication skills. Real-life stories of how business communication can impact your career. Tools that help you be understood and heard. You Said What?! will help you strengthen your message by planning and sharpening your communication skills.

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Career Guidance for Social Justice PDF
By:Tristram Hooley,Ronald Sultana,Rie Thomsen
Published on 2017-11-22 by Routledge

This edited collection examines the intersections between career guidance, social justice and neo-liberalism. Contributors offer an original and global discussion of the role of career guidance in the struggle for social justice and evaluate the field from a diverse range of theoretical positions. Through a series of chapters that positions career guidance within a neoliberal context and presents theories to inform an emancipatory direction for the field, this book raises questions, offers resources and provides some glimpses of an alternative future for work. Drawing on education, sociology, and political science, this book addresses the theoretical basis of career guidance’s involvement in social justice as well as the methodological consequences in relation to career guidance research.

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Guidance and Counselling PDF
By:S. Nageswara Rao
Published on 2004-01-01 by Discovery Publishing House

Contents: Introduction, Scope and Sphere, Salient Features, Various Aspects, Counselling for Students, Counselling on Education, Counselling for Groups, Counselling on Social Matters, Counselling for the Disabled, Counselling on Sentimental Issues, Counselling on Mental Issues, Counselling for Vocations, Present Scenario.

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