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Monday, December 31, 2018

Download Encyclopedia of Careers and Vocational Guidance Vol. II PDF Free

Encyclopedia of Careers and Vocational Guidance Vol. II PDF
By:Hapke W E [Ed.
Published on 1982 by


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Download Encyclopedia of Careers and Vocational Guidance: Career articles, INSU-PHO PDF Free

Encyclopedia of Careers and Vocational Guidance: Career articles, INSU-PHO PDF
By:
Published on 2011 by


Provides detailed facts and current statistics for over 750 occupations in more than 90 key career fields. Contains more than 500 photographs.

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Download How To Write A Good Advertisement: A Short Course In Copywriting PDF Free

How To Write A Good Advertisement: A Short Course In Copywriting PDF
By:Victor O. Schwab
Published on 2016-01-18 by Pickle Partners Publishing


GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

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Effective Radio Advertising PDF
By:Marc G. Weinberger,Leland Campbell,Beth Brody
Published on 1994 by Lexington Books


To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

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Sunday, December 30, 2018

Download Encyclopedia of Careers and Vocational Guidance: Career articles, PHO-Z PDF Free

Encyclopedia of Careers and Vocational Guidance: Career articles, PHO-Z PDF
By:
Published on 2015 by


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Food advertising PDF
By:Special Libraries Association
Published on 1976 by


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Google Advertising A-Z PDF
By:Bottletree Books
Published on 2004-10-11 by Bottletree Books LLC


|Google Advertising A-Z| is simply the best guide to Google advertising on the market. It provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at the lowest cost. Here are but a few of the A-Z topics covered: The Huge Business Potential of Google Advertising, Build Brand Identity for Free on Google, The Froogle Advantage, Market Your Way to Success Using Google Catalogs, Zeitgeist Your Way to Advertising Success, The Key to Getting #1 Placement on Google, How the Time of Day Affects Your CPC, Definitive Ad Stylization, Jumpstart Your Advertising with Image Ads, Free Google Advertising Tools, and Industry Examples of Crucial Advertising Dos and Don'ts. If you want to beat your competition by getting more clicks on your Google ads at the lowest cost, |Google Advertising A-Z| is a must.

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Saturday, December 29, 2018

Download Principles of guidance PDF Free

Principles of guidance PDF
By:Arthur Julius Jones,Buford Stefflre,Norman R. Stewart
Published on 1970-01-01 by


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Cooperative vocational education PDF
By:John A. Wanat,Margaret A. Snell
Published on 1980-01-01 by Charles C. Thomas Publisher


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Models of Management PDF
By:Mauro F. Guillén
Published on 1994-10-15 by University of Chicago Press


In this book, Mauro F. Guillén explores differing historical patterns in the adoption of the three major models of organizational management: scientific management, human relations, and structural analysis. Moving beyond Reinhard Bendix's classic Work and Authority, Models of Management takes a fresh look at how managers have used these models in four countries during the twentieth century. Guillén's study of two liberal-democratic societies (the United States and Great Britain) and two corporatist societies (Germany and Spain) reveals significant differences in the way managerial elites and firms have adopted the three models. His data show that ideas themselves—independent of material interests and technology—can cause organizational change. Throughout the book, contrasts between modernist-technocratic and liberal-humanist mentalities, as well as between Protestant and Catholic religious backgrounds, emerge as decisive factors in determining managerial ideology and practice. In addition to analyzing management methods in organizations, Guillén explores larger issues: the interaction among managerial, government, and labor elites; the impact of the state and the professions on managerial behavior; and the role that managers play in modern societies.

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Artists, Advertising, and the Borders of Art PDF
By:Michele H. Bogart
Published on 1995-12-18 by University of Chicago Press


From the turn of the century through the 1950s, the growth of popular magazines and national advertising offered artists new sources of income and new opportunities for reaching huge audiences. This book explores the world of commercial art that developed

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Friday, December 28, 2018

Download Reprint and circular series of the National Research Council PDF Free

Reprint and circular series of the National Research Council PDF
By:
Published on 1925 by National Academies


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Download Guides to Collection Development for Children and Young Adults PDF Free

Guides to Collection Development for Children and Young Adults PDF
By:John Thomas Gillespie,Ralph J. Folcarelli
Published on 1998 by Libraries Unlimited


Offers 600 entries for bibliographies

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Career Counseling PDF
By:Mark Savickas
Published on 2018-09 by American Psychological Association (APA)


APA offers the Theories of Psychotherapy Sense as a focused resource for understanding the major theoretical models practiced by psychotherapists today. Each book presents a concentrated review of the history key concepts, and application of a particular theoretical approach to the assessment, diagnosis, and treatment of clients. The series emphasize Solid theory and evidence-based practice, illustrated with rich case examples featuring diverse clients. Practitioners and students will look to these books as jewels of information and inspiration. Book jacket.

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Launch! Advertising and Promotion in Real Time PDF
By:Solomon
Published on 2009 by Flat World Knowledge


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Thursday, December 27, 2018

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Barron's Vocabulary Builder PDF
By:Samuel C. Brownstein,Mitchel Weiner
Published on 1975-01-01 by Barron's Educational Series


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Download Architectural Technology PDF Free

Architectural Technology PDF
By:Stephen Emmitt
Published on 2012-03-05 by John Wiley & Sons


Since the publication of the first edition of Architectural Technology, in 2002, there have been significant developments in the number of courses, the profile of the discipline as well as significant changes in the Construction sector. The Second edition of Architectural Technology addresses these challenges directly. Much greater emphasis is given to the three core themes of the book - Environmental Sustainability; Innovation; and Design. An increase in the visual material included reinforces the critical role of Design, aiding students to better translate conceptual designs into built artefacts. Building upon solid teaching practice from the previous edition, Architectural Technology is now more concisely structured to take the reader through the whole life cycle of a building, emphasising sustainability and building performance. Material on digital information, building information modelling (BIM) and information communication technologies has been updated. Most chapters have been re-titled to emphasise the importance of design and make the book more accessible to a wider range of students. Chapters conclude with updated/more extensive links to further reading. Architectural Technology, 2nd Edition: Bridges the knowledge gap between design and construction Tackles the core subjects of management, technologies and design from a sustainable building angle Addresses the buildability and performance of a design from a whole life perspective Thoroughly revised and updated this undergraduate level textbook is essential for Architectural Technology courses. Students studying Architectural Engineering, Architecture, Building Surveying; and more general Construction courses, will find the material invaluable.

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