Go Figure! New Directions in Advertising Rhetoric PDF
By:Edward F. McQuarrie,Barbara J. Phillips
Published on 2008 by M.E. Sharpe
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of |Go Figure! New Directions in Advertising Rhetoric| have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
This Book was ranked at 24 by Google Books for keyword Advertising.
Book ID of Go Figure! New Directions in Advertising Rhetoric's Books is Kgbop325kA0C, Book which was written byEdward F. McQuarrie,Barbara J. Phillipshave ETAG "CA1fNutI4eU"
Book which was published by M.E. Sharpe since 2008 have ISBNs, ISBN 13 Code is 9780765621337 and ISBN 10 Code is 0765621339
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