Advertising PDF
By:Tony Yeshin
Published on 2006 by Cengage Learning EMEA
Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.
This Book was ranked at 10 by Google Books for keyword Advertising.
Book ID of Advertising's Books is sV_fJN4RtJcC, Book which was written byTony Yeshinhave ETAG "mbCA6SEW9vQ"
Book which was published by Cengage Learning EMEA since 2006 have ISBNs, ISBN 13 Code is 9781844801602 and ISBN 10 Code is 1844801608
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Book which have "465 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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