Advertising and Hong Kong Society PDF
By:Kara Chan
Published on 2006 by Chinese University Press
Advertising and Hong Kong Society is a book of diversified interests, both local and global, and at the same time cultural, commercial, political, cultural, and sociological. While other advertising books focus on how to maximize the persuasion process and minimize its cost to the advertiser, this book considers the social, psychological, legal, and ethical impact that may result from a campaign from advertising generally. It provides readers with an understanding of the role of advertising as a form of social communication. It enhances the sensitivity of prospective advertising practitioners to the social consequences of their work, and provides them with sufficient understanding of the regulatory environment to enable them to avoid unnecessary legal entanglement and, hopefully, to develop their sense of professional ethics. This book aims at providing suggestions and solutions to make advertising better for society while also more effective for marketers. The Hong Kong experience will provide food for thought for all.
This Book was ranked at 8 by Google Books for keyword Advertising.
Book ID of Advertising and Hong Kong Society's Books is lQHTZ-2cMLAC, Book which was written byKara Chanhave ETAG "WNvjcZWsBTI"
Book which was published by Chinese University Press since 2006 have ISBNs, ISBN 13 Code is 9789629962647 and ISBN 10 Code is 9629962640
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "233 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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Download Advertising and Hong Kong Society Books Free
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