The End of Advertising PDF
By:Andrew Essex
Published on 2017 by
|One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike|--
This Book was ranked at 4 by Google Books for keyword Advertising.
Book ID of The End of Advertising's Books is fo3bDgAAQBAJ, Book which was written byAndrew Essexhave ETAG "o2zrE1VS5lI"
Book which was published by since 2017 have ISBNs, ISBN 13 Code is 9780399588518 and ISBN 10 Code is 0399588515
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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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