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Thursday, January 31, 2019

Download Careers in photography PDF Free

Careers in photography PDF
By:Milton J. Blumenfeld
Published on 1979-11 by Lerner Pub Group


An introduction to career opportunities in the field of photography, including commercial photographer, photography instructor, retoucher, colorist, and framer.

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Download Principles and methods of guidance for teachers PDF Free

Principles and methods of guidance for teachers PDF
By:Clarence Clifford Dunsmoor,Leonard M. Miller
Published on 1949 by


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Download Counseling Theories and Techniques for Rehabilitation and Mental Health Professionals, Second Edition PDF Free

Counseling Theories and Techniques for Rehabilitation and Mental Health Professionals, Second Edition PDF
By:Fong Chan, PhD, CRC
Published on 2015-02-18 by Springer Publishing Company


The only text about counseling theories and techniques developed specifically for upper-level rehabilitation counseling students and practitioners, this book is now fully updated with a focus on evidence-based practice. It reflects the great strides made in incorporating research-based knowledge into counseling/therapy interventions since the first edition’s publication nearly 10 years ago. The book disseminates the expertise of many of the most esteemed leaders and academic scholars in rehabilitation counseling. These authors emphasize state-of-the-art scientific evidence that supports the effectiveness of various counseling approaches and techniques for people with and without disabilities.

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Download BULLETIN, 1918, NO. 24 VOCATIONAL GUIDANCE AND THE PUBLIC SCHOOLS PDF Free

BULLETIN, 1918, NO. 24 VOCATIONAL GUIDANCE AND THE PUBLIC SCHOOLS PDF
By:W. CARSON RYAN, JR.
Published on 1919 by


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Download Handbook of Vocational Guidance PDF Free

Handbook of Vocational Guidance PDF
By:Charles Allen Oakley,Angus Macrae,Edith O. Mercer
Published on 1937 by


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Advertising PDF
By:Thom Forbes
Published on 2000 by Rockport Pub


From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.

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Wednesday, January 30, 2019

Download About Face PDF Free

About Face PDF
By:Dan Hill
Published on 2010-09-03 by Kogan Page Publishers


Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

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Download Provocateur PDF Free

Provocateur PDF
By:Anthony Joseph Paul Cortese
Published on 2004 by Rowman & Littlefield


This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

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Tuesday, January 29, 2019

Download Psychology and Life PDF Free

Psychology and Life PDF
By:Hugo Munsterberg
Published on 2006-06-01 by Cosimo, Inc.


The poet creates mental life in suggesting it to the soul of the reader; only the man who decomposes it afterward is a psychologist. The poet works as life works; the child who smiles and weeps causes us to think of pleasure and pain, too, but it offers us no psychological understanding of pleasure and pain. Just so the poet smiles and weeps, and if he is a great artist, with strong suggestive power, he forces our minds to feel with him, while we have only an intellectual interest if he merely analyzes the emotions...-from |Psychology and Art|Whether or not you approve of the culture of mass psychology that resulted from the work of Hugo M nsterberg, his continuing impact on American society is inestimable. From the reliance on standardized testing in public schools to the corporate perspective on employees as |human resources,| the practical applications of psychology to industry, medicine, education, the arts, criminal investigation, and the social order that he pioneered still exert a dramatic influence on how we, a century later, continue to think about the mind and how it shapes human behavior.In this seminal 1899 book, M nsterberg explores: . the psychological view of personality. the biological development of the psychophysical apparatus. the teaching of psychology. psychology of the child. the artist as psychologist. psychology and history. psychology and mysticism. and much more.Also available from Cosimo Classics: M nsterberg's The Eternal Life, Science and Idealism, Psychology and Social Sanity, The War and America, American Traits, and PsychotherapyOF INTEREST TO: students of psychology, readers of social historyAUTHOR BIO: German-American psychologist and philosopher HUGO M NSTERBERG (1863-1916) was professor of psychology at Harvard University from 1892 until his death. He was elected president of the American Psychological Association in 1898.

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Download Career Development in the Schools PDF Free

Career Development in the Schools PDF
By:Grafton T. Eliason,John Patrick
Published on 2008-10-01 by IAP


Career Development in the Schools describes a dynamic process that continues to evolve in its rationale and practice. In many schools and in a variety of scholarly writings, the status of career development is controversial. Some observers assert that career development should be seen as a byproduct of all of the knowledge and activities that are incorporated in the educational experience. In this view, career development tends to be seen as a random process that happens in a natural, almost magical way, without specific direction or structured form. However, most career theorists would argue that the career development of students should be a major mission of the school—a process too important to be only a byproduct of scattered learning and activities that are inherently uneven from student to student. The prevailing contemporary perspective contends that career development in the schools should be planned, have its own content derived from research and theory, be systematically executed, and use methods that are relevant to the developmental levels of students throughout elementary, middle, and senior high schools. To further such ends, several national models of content and practice have been formulated by the American School Counselor Association, the National Career Development Revised Guidance Project, and by other organizations to identify the components, competencies, and outcomes that students of different ages and aspirations need to acquire as they grow in maturity. Several of these models are discussed at length in the various chapters of this book.

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Download The Advertisements of the Spectator PDF Free

The Advertisements of the Spectator PDF
By:
Published on 1909 by


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Advertising Language PDF
By:Keiko Tanaka
Published on 1999 by Psychology Press


Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

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Download Social Communication in Advertising PDF Free

Social Communication in Advertising PDF
By:William Leiss,Stephen Kline,Sut Jhally
Published on 1990 by Psychology Press


Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

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Monday, January 28, 2019

Download Job satisfaction and work adjustment PDF Free

Job satisfaction and work adjustment PDF
By:René V. Dawis,Lloyd H. Lofquist,National Center for Research in Vocational Education (U.S.)
Published on 1981 by


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Download General Survey of the Reports on the Merchant Shipping (minimum Standards) Convention (no. 147) and the Merchant Shipping (improvement of Standards) Recommendation (no. 155), 1976 PDF Free

General Survey of the Reports on the Merchant Shipping (minimum Standards) Convention (no. 147) and the Merchant Shipping (improvement of Standards) Recommendation (no. 155), 1976 PDF
By:
Published on 1990 by International Labour Organization


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Download Encyclopedia of Careers and Vocational Guidance: Career articles, F-M PDF Free

Encyclopedia of Careers and Vocational Guidance: Career articles, F-M PDF
By:Andrew Morkes
Published on 2003 by


This set covers more than 900 careers, giving a general description of the job or career field, the personal and professional requirements, salary statistics, work environment, future outlook for the field, and sources for more information.

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Download Careers in Marketing, Advertising and Public Relations PDF Free

Careers in Marketing, Advertising and Public Relations PDF
By:Adela Stanley
Published on 2003 by Kogan Page Publishers


With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the complete range of jobs on offer, the eighth edition of this book is a guide for anyone wanting to know exactly what a life in marketing entails. It includes tips and advice throughout, along with useful names and addresses, websites and contact points.

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