Global Marketing and Advertising PDF
By:Marieke de Mooij
Published on 2013-08-27 by SAGE Publications
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
This Book was ranked at 37 by Google Books for keyword Advertising.
Book ID of Global Marketing and Advertising's Books is YbGNAQAAQBAJ, Book which was written byMarieke de Mooijhave ETAG "MA1f3Di8woM"
Book which was published by SAGE Publications since 2013-08-27 have ISBNs, ISBN 13 Code is 9781483315454 and ISBN 10 Code is 1483315452
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "416 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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