Advertising PDF
By:Murthy
Published on 2009-01-01 by Excel Books India
This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.
This Book was ranked at 32 by Google Books for keyword Advertising.
Book ID of Advertising's Books is rcRfT5Doh1kC, Book which was written byMurthyhave ETAG "WBvq5cE8X8Y"
Book which was published by Excel Books India since 2009-01-01 have ISBNs, ISBN 13 Code is 9788174465344 and ISBN 10 Code is 8174465340
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "418 Pages" is Printed at BOOK under CategoryAdvertising
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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