Political Advertising in the United States PDF
By:Erika Franklin Fowler
Published on 2018-05-04 by Routledge
Political advertising is as important as ever?ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how ?big data? has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
This Book was ranked at 35 by Google Books for keyword Advertising.
Book ID of Political Advertising in the United States's Books is PUhaDwAAQBAJ, Book which was written byErika Franklin Fowlerhave ETAG "31gnKtLb5lk"
Book which was published by Routledge since 2018-05-04 have ISBNs, ISBN 13 Code is 9780429977909 and ISBN 10 Code is 0429977905
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "234 Pages" is Printed at BOOK under CategoryPolitical Science
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Political Advertising in the United States PDF Free
Download Political Advertising in the United States Books Free
Download Political Advertising in the United States Free
Download Political Advertising in the United States PDF
Download Political Advertising in the United States Books
No comments:
Post a Comment