Advertising in Developing and Emerging Countries PDF
By:Professor Emmanuel C Alozie
Published on 2012-08-28 by Gower Publishing, Ltd.
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
This Book was ranked at 7 by Google Books for keyword Advertising.
Book ID of Advertising in Developing and Emerging Countries's Books is G54B-8rmMM0C, Book which was written byProfessor Emmanuel C Aloziehave ETAG "nhcPA8huTMc"
Book which was published by Gower Publishing, Ltd. since 2012-08-28 have ISBNs, ISBN 13 Code is 9781409459644 and ISBN 10 Code is 1409459640
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Book which have "348 Pages" is Printed at BOOK under CategoryBusiness and Economics
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