Advertising and Promotion PDF
By:Chris Hackley
Published on 2005-02-16 by SAGE
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
This Book was ranked at 5 by Google Books for keyword Advertising.
Book ID of Advertising and Promotion's Books is GQrIiFyp8o8C, Book which was written byChris Hackleyhave ETAG "H1n1uW0Y3Z4"
Book which was published by SAGE since 2005-02-16 have ISBNs, ISBN 13 Code is 9780761941545 and ISBN 10 Code is 0761941541
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Book which have "264 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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