Buying and Believing PDF
By:Steven Kemper
Published on 2001-05-01 by University of Chicago Press
Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to |Sri Lankanize| commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
This Book was ranked at 22 by Google Books for keyword Advertising.
Book ID of Buying and Believing's Books is HWWqyWtgkh0C, Book which was written bySteven Kemperhave ETAG "aTUHDRXW9IE"
Book which was published by University of Chicago Press since 2001-05-01 have ISBNs, ISBN 13 Code is 9780226430416 and ISBN 10 Code is 0226430413
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Book which have "263 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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