Dynamics of International Advertising PDF
By:Barbara Mueller
Published on 2004-01 by Peter Lang
Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.|
This Book was ranked at 13 by Google Books for keyword Advertising.
Book ID of Dynamics of International Advertising's Books is TNYaHOkQERsC, Book which was written byBarbara Muellerhave ETAG "B5irpq/j9Mo"
Book which was published by Peter Lang since 2004-01 have ISBNs, ISBN 13 Code is 9780820463605 and ISBN 10 Code is 0820463604
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "342 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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