International Advertising PDF
By:John Philip Jones
Published on 2000 by SAGE
In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank' of theory and practice for advertising students and professionals.
This Book was ranked at 39 by Google Books for keyword Advertising.
Book ID of International Advertising's Books is abZ4NK6g9OMC, Book which was written byJohn Philip Joneshave ETAG "9dFZhy9ujus"
Book which was published by SAGE since 2000 have ISBNs, ISBN 13 Code is 9780761912453 and ISBN 10 Code is 0761912452
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "412 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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