Adland PDF
By:Mark Tungate
Published on 2007-07-03 by Kogan Page Publishers
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
This Book was ranked at 11 by Google Books for keyword Advertising.
Book ID of Adland's Books is gE05D1A4X3gC, Book which was written byMark Tungatehave ETAG "Pkh5z39QoDQ"
Book which was published by Kogan Page Publishers since 2007-07-03 have ISBNs, ISBN 13 Code is 9780749452179 and ISBN 10 Code is 074945217X
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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