Web Advertising PDF
By:Anja Janoschka
Published on 2004-01-01 by John Benjamins Publishing
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and |trigger words|. This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
This Book was ranked at 23 by Google Books for keyword Advertising.
Book ID of Web Advertising's Books is oObQOTJbpuoC, Book which was written byAnja Janoschkahave ETAG "bd++yKT/0Ig"
Book which was published by John Benjamins Publishing since 2004-01-01 have ISBNs, ISBN 13 Code is 9789027253743 and ISBN 10 Code is 9027253749
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "227 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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