Persuasive Signs PDF
By:Ron Beasley,Marcel Danesi
Published on 2002-01-01 by Walter de Gruyter
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
This Book was ranked at 38 by Google Books for keyword Advertising.
Book ID of Persuasive Signs's Books is KsdJ4T_ltF4C, Book which was written byRon Beasley,Marcel Danesihave ETAG "DekDVcXYwU0"
Book which was published by Walter de Gruyter since 2002-01-01 have ISBNs, ISBN 13 Code is 9783110888003 and ISBN 10 Code is 3110888009
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "204 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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