Advertising and Society PDF
By:Carol J. Pardun
Published on 2013-06-26 by John Wiley & Sons
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
This Book was ranked at 6 by Google Books for keyword Advertising.
Book ID of Advertising and Society's Books is YsbpqSyyh7IC, Book which was written byCarol J. Pardunhave ETAG "p4DSFL8THkc"
Book which was published by John Wiley & Sons since 2013-06-26 have ISBNs, ISBN 13 Code is 9781118587621 and ISBN 10 Code is 1118587626
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "312 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Advertising and Society PDF Free
Download Advertising and Society Books Free
Download Advertising and Society Free
Download Advertising and Society PDF
Download Advertising and Society Books
No comments:
Post a Comment