Native Advertising PDF
By:Dale Lovell
Published on 2017-10-03 by Kogan Page Publishers
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. This comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. This book explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
This Book was ranked at 13 by Google Books for keyword Advertising.
Book ID of Native Advertising's Books is EyA3DwAAQBAJ, Book which was written byDale Lovellhave ETAG "U9BZOBE27Ck"
Book which was published by Kogan Page Publishers since 2017-10-03 have ISBNs, ISBN 13 Code is 9780749481179 and ISBN 10 Code is 074948117X
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Book which have "248 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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