Guide to advertising and sales promotion law PDF
By:Sallie Spilsbury
Published on 1998-09-01 by Routledge Cavendish
The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analysed. Other areas of law examined include: the contractual relationships vis advertising and promotions,copyright, trade marks and branding, passing off, defamation, character merchandising and personality endorsement, product and price descriptions, comparative advertising, the use of third party material and the law governing lotteries and promotions. There is also a section on legal procedure and remedies.
This Book was ranked at 19 by Google Books for keyword Advertising.
Book ID of Guide to advertising and sales promotion law's Books is fj5KAQAAIAAJ, Book which was written bySallie Spilsburyhave ETAG "fm+NWzkT+38"
Book which was published by Routledge Cavendish since 1998-09-01 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Download Guide to advertising and sales promotion law PDF
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