Hegarty on Advertising (New Edition) PDF
By:John Hegarty
Published on 2017-12-05 by Thames & Hudson
Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
This Book was ranked at 3 by Google Books for keyword Advertising.
Book ID of Hegarty on Advertising (New Edition)'s Books is CwBBDwAAQBAJ, Book which was written byJohn Hegartyhave ETAG "2tQ0ldIN8IM"
Book which was published by Thames & Hudson since 2017-12-05 have ISBNs, ISBN 13 Code is 9780500773987 and ISBN 10 Code is 050077398X
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Book which have "232 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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