Ethics in Advertising PDF
By:Wally Snyder
Published on 2016-11-03 by Routledge
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of |native advertising,| marketing to children, and diversity in advertising to show how professionals can be inspired to |do the right thing| for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
This Book was ranked at 39 by Google Books for keyword Advertising.
Book ID of Ethics in Advertising's Books is bjRuDQAAQBAJ, Book which was written byWally Snyderhave ETAG "Xm0fMKY5dEQ"
Book which was published by Routledge since 2016-11-03 have ISBNs, ISBN 13 Code is 9781317281528 and ISBN 10 Code is 1317281527
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Book which have "120 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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