Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia PDF
By:Roni Zirinski
Published on 2005 by Peter Lang
|Ad Hoc Arabism| is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.
This Book was ranked at 33 by Google Books for keyword Advertising.
Book ID of Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia's Books is Lrb9aVGZvyQC, Book which was written byRoni Zirinskihave ETAG "z4yYxTb5tEk"
Book which was published by Peter Lang since 2005 have ISBNs, ISBN 13 Code is 9780820474458 and ISBN 10 Code is 0820474452
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Book which have "176 Pages" is Printed at BOOK under CategorySocial Science
Book was written in en
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