The Psychology of Advertising PDF
By:Bob M. Fennis,Wolfgang Stroebe
Published on 2015-12-22 by Psychology Press
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages |get across| successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
This Book was ranked at 25 by Google Books for keyword Advertising.
Book ID of The Psychology of Advertising's Books is eyNACwAAQBAJ, Book which was written byBob M. Fennis,Wolfgang Stroebehave ETAG "V+sgxxXtgk8"
Book which was published by Psychology Press since 2015-12-22 have ISBNs, ISBN 13 Code is 9781317398943 and ISBN 10 Code is 1317398947
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Book which have "450 Pages" is Printed at BOOK under CategoryPsychology
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