Advertising and Multilingual Repertoires PDF
By:Marco Santello
Published on 2016-08-05 by Routledge
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
This Book was ranked at 16 by Google Books for keyword Advertising.
Book ID of Advertising and Multilingual Repertoires's Books is pcbLDAAAQBAJ, Book which was written byMarco Santellohave ETAG "7BzrcqrCOmI"
Book which was published by Routledge since 2016-08-05 have ISBNs, ISBN 13 Code is 9781315392578 and ISBN 10 Code is 1315392577
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Book which have "102 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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