Advertising PDF
By:Ray Wright
Published on 2000-01 by Pearson Education
This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to take students through the planning process. It contains coverage of information technology and advertising, interactive advertising.
This Book was ranked at 20 by Google Books for keyword Advertising.
Book ID of Advertising's Books is PRo-Yy42hjsC, Book which was written byRay Wrighthave ETAG "FbU1nsDJEPM"
Book which was published by Pearson Education since 2000-01 have ISBNs, ISBN 13 Code is 9780273632894 and ISBN 10 Code is 0273632892
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Book which have "315 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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